Marketing Fitness: What Weightlifting Taught Me About Metrics, Motivation, and Momentum

I’ve always believed that great marketing and fitness have more in common than you might think. For me, weightlifting isn’t just a way to stay healthy—it’s a metaphor for how I approach my work in marketing. Over the years, I’ve realized that the lessons I’ve learned in the gym about pacing, tracking progress, and maintaining […]
Mentorship in Marketing: Why Lifting Others Is the Best Growth Strategy

When I look back on my career in marketing, there are a few big milestones that stand out—landing my first leadership role, launching a national campaign, working with top-tier brands. But what truly shaped me wasn’t any one project or promotion. It was the people who took the time to mentor me along the way—and […]