The Evolution of Retail Marketing: What I Learned at Hudson’s Bay Company
When people see my current work in digital strategy, automation, and performance marketing, they often assume I always worked in the online world. But the truth is that my foundation was built in retail. My early years at Hudson’s Bay Company shaped how I think about customers, branding, and the emotional side of marketing. Those […]
The Power of Personalization: How Smart Automation Is Redefining Customer Journeys
Personalization has become one of the most important parts of modern marketing. It shapes how customers discover brands, how they stay engaged, and ultimately how they make decisions. Over the years, working in digital marketing across retail, finance, and tech, I have seen how personalization can turn a basic customer experience into one that feels […]