Marketing Fitness: What Weightlifting Taught Me About Metrics, Motivation, and Momentum
I’ve always believed that great marketing and fitness have more in common than you might think. For me, weightlifting isn’t just a way to stay healthy—it’s a metaphor for how I approach my work in marketing. Over the years, I’ve realized that the lessons I’ve learned in the gym about pacing, tracking progress, and maintaining […]
Mentorship in Marketing: Why Lifting Others Is the Best Growth Strategy
When I look back on my career in marketing, there are a few big milestones that stand out—landing my first leadership role, launching a national campaign, working with top-tier brands. But what truly shaped me wasn’t any one project or promotion. It was the people who took the time to mentor me along the way—and […]
The Rise of Micro-Influencers: Why Smaller Audiences Can Drive Bigger Impact
The Power of Authenticity in Influencer Marketing In today’s digital landscape, social media influencers have become a driving force in marketing. However, a shift is happening—brands are turning away from mega-influencers with millions of followers and instead focusing on micro-influencers. These individuals, with smaller but highly engaged audiences, are proving to be more effective in […]
Social Media in the Age of AI: Leveraging Technology for Better Engagement
The Evolution of Social Media with AI Social media has come a long way from simple status updates and photo-sharing. Today, artificial intelligence (AI) is transforming how brands connect with their audiences, automate content, and analyze engagement. AI-powered tools are making it easier than ever to create personalized experiences, improve efficiency, and drive meaningful interactions. […]