The Evolution of Retail Marketing: What I Learned at Hudson’s Bay Company
When people see my current work in digital strategy, automation, and performance marketing, they often assume I always worked in the online world. But the truth is that my foundation was built in retail. My early years at Hudson’s Bay Company shaped how I think about customers, branding, and the emotional side of marketing. Those […]
The Power of Personalization: How Smart Automation Is Redefining Customer Journeys
Personalization has become one of the most important parts of modern marketing. It shapes how customers discover brands, how they stay engaged, and ultimately how they make decisions. Over the years, working in digital marketing across retail, finance, and tech, I have seen how personalization can turn a basic customer experience into one that feels […]
Marketing Fitness: What Weightlifting Taught Me About Metrics, Motivation, and Momentum
I’ve always believed that great marketing and fitness have more in common than you might think. For me, weightlifting isn’t just a way to stay healthy—it’s a metaphor for how I approach my work in marketing. Over the years, I’ve realized that the lessons I’ve learned in the gym about pacing, tracking progress, and maintaining […]
Mentorship in Marketing: Why Lifting Others Is the Best Growth Strategy
When I look back on my career in marketing, there are a few big milestones that stand out—landing my first leadership role, launching a national campaign, working with top-tier brands. But what truly shaped me wasn’t any one project or promotion. It was the people who took the time to mentor me along the way—and […]
The Rise of Micro-Influencers: Why Smaller Audiences Can Drive Bigger Impact
The Power of Authenticity in Influencer Marketing In today’s digital landscape, social media influencers have become a driving force in marketing. However, a shift is happening—brands are turning away from mega-influencers with millions of followers and instead focusing on micro-influencers. These individuals, with smaller but highly engaged audiences, are proving to be more effective in […]
Social Media in the Age of AI: Leveraging Technology for Better Engagement
The Evolution of Social Media with AI Social media has come a long way from simple status updates and photo-sharing. Today, artificial intelligence (AI) is transforming how brands connect with their audiences, automate content, and analyze engagement. AI-powered tools are making it easier than ever to create personalized experiences, improve efficiency, and drive meaningful interactions. […]